Pilipinas what?

Pilipinas kay Ganda!

How cheap does that sound? Really cheap. I heard it was DOT's latest slogan for the Philippine's tourism. And honestly, it sucked. Having the WOW Philippines with Dick Gordon was waaaay better than the Pilipinas kay Ganda of whoever-the-current-secretary-is. In the first place, it's not even in English. How can foreigners even understand kay Ganda? I'm not saying that we must always adhere to the dominant English, it's just that, how can you make people attracted with a tagline they don't even understand? Mabuhay, we can still consider that since almost all the foreign personalities that visited us came to say, "Mabuhay! Mahal ko kayo" even if their accent is quite unpolished. Philippines' Mabuhay can be rightfully equaled by the Aloha of Hawaii. Both are common unlike the phrase Pilipinas Kay Ganda which is something one can't recall easily. Aside from that, it doesn't make any distinction from other tourism taglines of other countries. Most taglines would have the idea that their country is beautiful, is jaw-dropping, is bountiful. And we are not making any difference. We are still stating the obvious. I would appreciate if they thought of a tagline which will stand out. Something out of the box. So much for marketing 101.

And the logo? I was ALMOST satisfied with it, until I heard that it was plagiarized from Poland. Lol. Nakakahiya lang po. (http://spankyenriquez.blogspot.com/2010/11/plagiarized-pilipinas-kay-ganda-logo.html) Maybe it's just coincidence? Coincidence that they have the same font, almost identical waves. And they both got their respective trees. But I did appreciate the (kay-gan-dah) adj. so beautiful as an addition to what they plagiarize.

< sarcasm > Kudos to DOT, Kudos! < / sarcasm >